Laird Performance Materials launches enhanced website to streamline access to robust product portfolio

New website

SANTA CLARA, Calif. – October 19, 2020 – Laird Performance Materials recently launched an enhanced website with features that enable design engineers to easily navigate the company’s full catalog of thermal interface materials, absorbers, electromagnetic interference shielding solutions and more. Users can also filter products easily by key product attributes to find and purchase products that best fit their requirements.

Laird products play a crucial role in the successful performance of the world’s most innovative electronics,” said Thomas Zhou, Vice President of Marketing and Product Management at Laird. “Our new website was built for the design engineers behind these electronics. With an easily navigable product catalog and robust search and filtering features, we’ve created a powerful tool for design engineers looking to solve their thermal management and signal interference challenges.”

The new website includes four new features:

  • Product finder: Using this filtered search, customers can specify necessary properties for a part – such as density or operating temperature – and identify the best product to meet their specifications.
  • “Buy now” feature: Once users identify a product they’d like to purchase, they can view distributor inventory globally through the Laird website and navigate to distributor websites to purchase the product.
  • Auto-complete search: A revised search function compares user searches to details in the product catalog – including product family, product group, subgroup, product series name and title, part number, and part name – to bring up the most relevant results.
  • Product hierarchy page: This webpage includes a complete list of Laird products, organized into product families, allowing customers to quickly navigate to specific solutions.

Watch this video to learn more about these new website features, and explore the new website at Laird.com.

About Laird

Laird Performance Materials enables high-performance electronics. We create advanced protection solutions for electronic components and systems. World-leading technology brands rely on us for improved protection, higher performance and reliability, custom structural designs and faster time-to-market. We solve design issues through innovative products such as EMI suppression or absorption materials, thermal interface materials, structural and precision metals, magnetic ceramic products, and multi-functional solutions. This latter product family solves multiple EMI, thermal, and structural design issues simultaneously using a single process solution. Visit https://www.laird.com.